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商品編號： W20472 出版日期： 2020/06/01 作者姓名： Johnson, P. Fraser 商品類別： Operations management 商品規格： 20p 再版日期： 地域： United States 產業： Information systems;Media & telecommunications 個案年度： 2010 -
商品敘述：
This case focuses on the supply chain strategy of Apple Inc. (Apple). Set in early 2020, it provides a detailed description of the company''s supply chain network and capabilities. Data in the case allows students to develop an understanding of Apple''s source of competitiveness and to gain insights into the management of a large, complex global supply chain network that focused on the intersection of services, hardware and software. Students will obtain an understanding of the supply chain challenges faced by Apple, in the context of supporting its corporate strategy and growth objectives.
涵蓋領域：
Innovation;Strategy;Supply chain management;Technology
相關資料：
Case Teaching Note, (W20473), 14p, by P. Fraser Johnson
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